Photography & Videography Compared for Marketing

So you’re looking at your marketing strategy for the year, and have decided you’d like to start outsourcing your content creation to a business like ours. But, you’ve got a limited budget, and can only realistically afford either a set of Photography or Videography content to implement into your strategy. Well, which one do you choose? This can often be a hard choice, as both offer their benefits and drawbacks. Luckily for you, we’re here to break down some of the more important points you’d consider, and why either Photography or Videography might be suited to your business.

Why Photography:

Lower budget


It’s no doubt, Photography is a lot less complex than Videography. The amount of pre and post production steps we take on a Photography shoot is significantly less than on a Videography shoot, purely because there’s less to think about while on set. A video shoot (especially if you’re using actors) can often need not only storyboarding, choreographing and scripting, but also need attention in the Sound department, not to mention the outtakes, too.


Photos are also much easier than also to manipulate in post-production, which translates to less time on the job, and less time to cover cost-wise.

Sprucing up branding

Having a consistent theme throughout your branding is an important step in building brand confidence, and especially on social media, your audience likes to know in advance what they’re going to get from you when they follow your brand. The more you can balance out that theme, the more trust you’re likely to build.

This is why Photography is better at giving you a consistent look throughout your business. Compared to Videography, typically on a short Photo shoot, you’re much more likely to get more media back from us than you would do on a short Video shoot. This is for the pure fact that photos take a lot less time to stage, which leaves more time to shoot, and more media to capture.

Even if they’re just different angles of the same subject, we’ll always send all the images we think are suitable over to the client, leading to more content for you to schedule up, and more consistent results on socials.

Getting a direct message across


With a photo, what you see is what you get. Taking the time on set to craft and build your set/backdrop properly sends lots of messages across to your viewer as soon as they scroll onto your photo, and indirectly tells them lots of things about your brand.


With Photography, people understand your message a lot quicker than a video. You may typically have to spend 2-3 seconds on a video to understand the concept and understand why it’s being shown to you, something that on a photo, can be done in milliseconds.

Relatively versatile


Need an image to use on the landing page of a website? No problem. Want to crop the image and use it on an Instagram post? No stress. Being able to use the same set of content for a variety of different uses not only increases the value for money you get on shoot, but also helps with brand consistency, like we’ve talked about above.

Because a still image is much easier and more data-friendly to implement than a video, websites often prefer you use a still rather than a video on your web page. When it comes to using an image on a website, you’ve also got many more options for choosing how and where the image ranks using SEO tools, and can even boost where your image shows in Google by using the right keywords in your Alt text, something not always readily available with a video player.



Why Videography:

A Video is worth 1.8 million words

You’ve probably heard the saying that ‘a video is worth 1.8 million words’, and that’s because it’s true. Subliminal messaging is one of the other more important parts of creating a video apart from the main action, and with the most subtle of changes, can lead your audience to view something in a completely different light.


Using a video for an advert allows you to get a variety of different yet direct messages across about your product or service, and in a snapshot, can tell your potential customers why they should choose your product over the rest.


Good ROI

Because a video is not only worth more words than a photo to your audience, but also more flexible in terms of the direction you can take it, your Return on Investment (ROI) is typically higher than it would be on a photo.

Videos are often seen as being more realistic than a photo in this day and age, purely because a video is harder to fake than a photo. What this means for your audience is that you’re much more likely to build up trust in a certain product or service, leading to more actions on your advert, and a much higher ROI.


More flexibility

Like we’ve talked about, there’s much more work involved in Videography than there is Photography, but for good reason. The small changes matter, and that’s something that Resonant puts a focus on.


It’s the little things that matter, like whether an actor wears dark or light clothing, how well lit your background is, and what colours to use in a final colour palette all matter subliminally to a viewer, using these wrong can often lead to confusing and nonsensical messaging. All of this means you as the client has more choice and more room for sculpting when it comes to choosing how you want your video to look, leaving more options to fine tune and narrow down on aligning your video with your brand image.

More engaging

Because there’s more customisation readily available with Videography, your audience recognises this, and is much more likely to interact with your content.

There’s a variety of different emotions you can invoke when someones watching one of your videos, all of which are important when it comes to how your content comes across to them. If yours and their paths align then you’re much more likely to get a positive response out of your audience, leading to more conversions, higher ROI, and more growth!


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