Videography is fast becoming the norm for businesses using online marketing in their strategies, as well as for smaller businesses looking to grow their reach online. In this blog, we’re going to be knuckling down on why Videography is important for your business/brand in 2021.
‘A Video is worth about 1.8 million words’ (business.com)
Video content is king in 2021, there’s no doubt about it. A video can transfer and get across more information in a short space of time than any other visual medium source. It’s estimated that approximately 1 minute of video content can be worth as much as 1.8 million words, which if you’re a business trying to get useful information about yourself across, is a no brainer.
The reason why video is so great at getting across so much information is to do with the art it’s self. Subtle changes in how the video is produced or edited evoke different emotions in your audience, which can and are used to benefit the client in a positive way. Need to make your audience feel empowered using your product? Throw in some dramatic music and fast editing. Need your audience to hear why your business is different to your competitors? Engaging talking-heads are the way to go.
83% of businesses believe that video gives them a good ROI. (OptinMonster)
Video content has evolved so much from where it all started. Those silly videos of cats you probably used to send to your friends via email are now being used for different reasons, and are often used by businesses to go ‘viral’ online, driving in the traffic like you’ve never seen before. The ability for a video to be picked up on Social Media and distributed to millions of people in such a reasonably short space of time is what makes it such an important medium for advertising online.
The cost of a professional video very quickly gets outweighed by the traffic it drives to your business, which is why so many companies are investing in professionally-shot video for their brands. Not only does a piece of video content help drive across your brand image, it also gives people an insight into your brand, who you are, and what you do differently to the rest, all in a precise and direct package that can be delivered in less than a minute of your viewers time.
Creating an entertaining and engaging video related to your audience is just one of the ways that companies will use this medium to their advantage, with many different options for doing so. Especially when paired with an online marketing campaign designed around pushing your video to the masses, it’s easy to see why your ROI can be so high.
Over 500 million (half a BILLION) people are watching video on Facebook every day. (Forbes)
Facebook is widely used to stay connected with friends and loved ones, which is why it makes it the perfect platform for advertising and posting your content on. With almost 3 in 5 people in the US using the social site, Facebook has a wide variety of people and potential audiences ready to target in your next video ad campaign.
With COVID and national lockdowns being the norm in 2020, online use saw a surge in daily active users, as more and more of us are spending time behind our screens inside. With more time on our hands, retention and how long people spend on a video have also increased, which makes shorter form video more engaging, and longer form content more appealing to users. With retention and daily active users going up, there’s been no better time to get that product video you’ve been wanting to get out there.
98% of online users say they’ve watched an explainer video to learn more about a product or service. (Wyzowl)
Need to get across an important message about the service you provide? No problem, video has you covered. 98% of online users say they’ve watched an explainer video on how a product or service works. Having a piece of video content relating to either a service or product that you provide is a sure-fire way to educate and inform your audience on what you do differently, so they’re better opinionated when they come to making that all important purchase.
Videos in this category come in all different formats. For example, you could have a short video giving your audience a brief overview of what your product or service does, with a call-to-action to your website so they can learn more. In the contrary, posting a video on a longer-form site like YouTube, you could explain in-depth how your product works, why it works better than what they've already got, and what benefits it will bring.
YouTube has the best ROI for video content, followed by Facebook and Instagram. (biteable.com)
With people spending more time indoors in light of recent events, we’ve all suddenly got more time on our hands. What do we look for in this time? Online content to fill that void.
YouTube is a well established video-streaming platform, which has a multitude of different uses for businesses. Longer-form content in the 5-15 minute range work really well on this site, which is mainly thanks to the younger viewing demographic that this platform provides. With a younger 18-24 audience having much more time on their hands than possibly someone in a 44-50 age bracket, they’ve got more time to commit to watching your content.
Facebook’s demographic looks a little different, however. With a slightly older 25-34 age bracket, creating video content for this platform look much shorter, informative and educational than something posted on YouTube. Posting a shorter form 1-3 minute video on your Facebook page explaining a short story about your business is much more likely to get higher retention, and more engagement.
Instagram’s demographic again looks different to the two above. With a much younger and more socially-active following on the platform, even shorter 30 second to 1 minute content thrives on this platform. Although the time people spend on a post on Instagram is such shorter, by shortening down the length of your video, you can closely match how much time people are spending on your post, while still getting across all the relevant info you need to.
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